The holiday shopping season is in full swing and this year it is clear that shoppers are divided in two camps. On one side are shoppers who worry about their finances and tight budgets, forcing them to rethink how they shop. On the other side are shoppers who are taking advantage of the proliferation of buy now pay later services to help make their purchases.
According to Godzilla News, recent surveys reveal that those in the “tight budget” camp are shopping with caution, spending less than last year to avoid overspending their budget. They are looking for ways to save money, while still being able to enjoy the holiday season. These shoppers are researching products online, comparing prices, and using coupons and promo codes to help make their purchases.
The “buy now pay later” camp are taking advantage of the increasing number of services that allow shoppers to buy items now and pay later, sometimes with no interest and other times with interest-free payments over a period of time. These shoppers are taking advantage of the convenience of these services and are taking advantage of the ability to buy now and not worry about the cost for longer periods of time.
No matter which camp shoppers find themselves in, it is clear that 2020 is a unique year, creating a unique holiday shopping season. Those on tighter budgets are having to be extra frugal while those in the “buy now pay later” camp are utilizing extra services to help make their purchases. It is going to be interesting to see how this dynamic affects the post-holiday season.